Bluchip Direct

Bluchip Direct Ltd was set up in 1999 after 3 locals tried to buy cars from dealers in Guernsey. Not impressed with the attitude, service and prices on offer locally they decided to import cars for themselves.

After nearly a year setting up the company the first ever Bluchip car was imported in year 2000, a MKIV Toyota Supra. The car was 3 years newer and £4,000 cheaper than other examples currently on the island. Various cars were also purchased for friends and family, who actively promoted the great cars and service Bluchip were offering. To this day we still strive on "word of mouth" advertising and have now successfully imported over 550 cars in to Guernsey alone.



Our staff and partners in Japan have helped us ensure we are one of the biggest and best importers in the Channel Islands. We only import the highest quality cars from the auctions in Japan, direct to your door in Guernsey, Jersey or Alderney. Over the years we have cut out all the middlemen, therefore we are able to buy only the very best cars, whilst remaining competitive on price.

Bluchip has grown every year since 1999 and continues to go from strength to strength.

Reputation is everything to us.